…is innovative
…makes a product useful
…is aesthetic
…helps a product to be understood
…is unobtrusive
…is honest
…is durable
…is thorough to the last detail
…is concerned with the environment
…is as little design as possible
…is innovative
…makes a product useful
…is aesthetic
…helps a product to be understood
…is unobtrusive
…is honest
…is durable
…is thorough to the last detail
…is concerned with the environment
…is as little design as possible