on Design

I look for three things in a project: 1) Compelling work; 2) fun client; 3) astronomical fees. However, to have a successful project, I really only need two out of three. For example, I’ll do great work with fun people for nothing and still feel rewarded. Or, I’ll do great work for a mean, stupid client for outrageous money. Or, I’ll do boring work with somebody I like a lot for more money than one can imagine. Anytime I’m faced with only one of the three it’s time to rethink the relationship. Actually, it’s time to move on.

Lowell Williams

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